Where 3D Tech Provides Extreme ROI

by Ken Smerz, as seen on, published Friday May 1st 2015 Anyone working with 3D-imaging technology has figured out that customers see the most value in the identification of existing conditions. This is also known as providing "as-built services," where you use 3D-capture technology to identify the topographic, structural, architectural, and/or MEP conditions. Regardless of the end product (whether it's 2D or 3D) we all understand this value proposition.…
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The Business of Laser Scanning: 3d vs. Biscuits & Gravy

by Ken Smerz, as seen on, published Thursday, April 30th 2015 Dear 3d Nation: We are feverishly racing to be the coolest cat in the room. Software guys, hardware manufacturers, and potentially worst of all, the service providers, are stepping over each other to implement the next greatest technology [have you seen the FARO Freestyle?!!]. We're like junkies in search of the next, better fix. Throughout America we're obsessed with "3d" in almost every facet of…
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The Business Of Laser Scanning: General Contractors...Exposed?

by Ken Smerz, as seen on, published Sunday, March 15th 2015 There's a significant growing end user group in the laser scanning community --general contractors. More clearly, self-performing general contractors. This is the a unique group within the GC world that performs some scope of the project themselves, and this case has made the investment in a laser scanner to use internally to support their workflows. The decision to purchase versus hiring an outside…
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