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Through the Eyes of the Consumer

The race amongst competitors now is to re-imagine existing store layouts to create new next generation store designs that make shopping easier and inspire the customer to continue shopping in person. Owners are well aware that brick and mortar locations are still a key asset in developing an omni-channel experience for its clientele. So where does the owner, architect, designer, engineer, etc. start in the pursuit of creating this enhanced “experience”?

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