Why We Suck

by Ken Smerz, as seen in LiDAR Magazine, published May 2016

So…to my knowledge, my company is the largest scanning service provider in the United States—and by a long-shot. We have more full-time employees, cover more geography, and service more vertical markets than anyone. Am I bragging—no. I’m stating a fact and I honestly wish there were more who were to our scale because it would make us all more successful. There’s so much opportunity for all of us—it’s amazing.

My simple premise is this – there’s an unbelievable technology out there—laser scanning—that is being significantly underutilized compared to the potential market opportunity. Laser scanning solves problems that are easily identifiable and we’re not using it. At least not yet.

How is that possible?? These are my random thoughts:

We’re still at the front side of the Innovation of Technology Curve, but it’s changing. You will see more and more immersion of laser scanning in the immediate future.

As usual, I appreciate your thoughts/comments and can be reached at

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