Where 3D Tech Provides Extreme ROI

by Ken Smerz, as seen on, published Friday May 1st 2015

Anyone working with 3D-imaging technology has figured out that customers see the most value in the identification of existing conditions. This is also known as providing "as-built services," where you use 3D-capture technology to identify the topographic, structural, architectural, and/or MEP conditions. Regardless of the end product (whether it's 2D or 3D) we all understand this value proposition. I mean - its measurement.

But where can 3D technology provide the maximum return?

I believe the most explosive opportunity with imaging technology remains yet untapped. Let me set this up correctly… If you’ve been involved in construction for more than 10 minutes, you already know that nothing is everbuilt to plan. As such, there’s an enormous need for accurate conditions to be measured continuously.

So, instead of solving the problem afterit has been created, why not be proactive and use laser scanning as you construct the project, so it can be a QA/QC tool? Why not build it right the first time? Why don’t we validate and update the building information model (BIM) as the structure is being constructed?

The benefits of continuous scanning would be as follows:

So I honestly struggle to understand why continuous, regular laser scanning is not used on every project. However, I do believe this is only a temporary situation and as owners - who ultimately fund the projects - realize the accountability they can embed into their projects, we'll see the market evolve into a 'build it right the first time' process. There's simply too much to gain.

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